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Keratin Smooth & Moisture Shampoo

Keratin Smooth & Moisture Shampoo

Science backed formula powered by Keratin and Glucamide Complex for softer, smoother, more hydrated hair.

check_circle Instantly softens & smooths dry & frizz-prone hair - leaving it silkier, shinier, and easier to style after every wash.

check_circle Deep hydration without heaviness - restores moisture to dry, rough strands while keeping hair light, clean and bouncy.

check_circle Strengthens + improves manageability over time - powered by Keratin & Glucamide Complex to reduce dryness, tangling and breakage.

Regular price £15.99
Regular price £15.99 Sale price £19.99
redeem SAVE 20% Sold out
Keratin Smooth & Moisture Shampoo

Keratin Smooth & Moisture Shampoo

Regular price £15.99
Regular price £15.99 Sale price £19.99
SAVE 20% Sold out

verified_user 100% Money Back Guarantee

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My hair feels like silk!

I’ve tried so many shampoos for frizz and dryness but this is the first one that actually made a difference after the first wash. My hair feels so much softer, smoother and way more hydrated without feeling heavy. It also looks shinier and is so much easier to style now — obsessed!

Jessica P.

DESCRIPTION

What it does

This shampoo is the key to transforming dry, frizzy hair into hair that feels silky, soft and hydrated.
It gently cleanses while replenishing moisture, smoothing the hair cuticle and restoring manageability — leaving hair softer, smoother and more hydrated after every wash.

Why it’s special

Powered by a science-backed blend of Keratin + Glucamide Complex, plusAloe Vera + Seaweed Extract, this formula helps improve softness, reduce frizz and support healthier-looking hair — all in a lightweight, silicone-free, SLS/SLES-free cleanse made for dry or frizz-prone hair.

Benefits

Deep Hydration + Softness– Helps restore moisture to dry strands for a softer, healthier feel.

Frizz Control + Smoother Finish– Smooths rough texture and flyaways for easier styling and a sleeker look.

Clean & Lightweight FormulaSilicone-free + SLS/SLES-free, gentle for regular use and colour safe.

Shampoo: 200ml / 6.7 fl oz

  • Glucamide Complex

Works like an advanced smoothing system — helping hair feel instantly more hydrated and manageable without weighing it down. It boosts softness and leaves hair with that salon-smooth finish even after just one wash.

  • Keratin

A strengthening hair protein that helps support smoother-looking strands, improved feel, and a more polished finish.

  • Brown Seaweed Extract

Rich in marine minerals which support hydration and shine - ideal for hair that feels tired, dull, or frizzy.

Full ingredients list:

Aqua, Coco-Glucoside, Sodium Coco-Sulfate, Aloe Barbadensis Leaf Juice*, Lauroyl /Myristoyl Methyl Glucamide, Sodium Benzoate, Potassium Sorbate, Sunfloweroyl Methyl glucamide, Citric Acid, Undaria Pinnatifida Extract, Coco Betaine, Aroma, Guar Hydroxypropyltrimonium Chloride, Hydroyzed Keratin

Free from: Parabens, Silicones and SLS/SLES

Thoroughly wet hair from roots to ends.

Lather a quarter-size amount in your hands, then work into roots and anywhere hair touches the scalp.

Rinse shampoo. Make sure to squeeze out excess moisture before pairing with our Strength & Defence Conditioner.

Try it risk-free for 30 days.
If you don’t love how your hair looks and feels, simply contact us within 30 days and we’ll give you a full refund - no questions asked!

Pairs well with

Ultra Smooth Gloss Conditioner

Targeted smoothing formula to hydrate dry, frizzy lengths and boost gloss without weighing hair down.

Rosemary & Argan Strength + Shine Hair Serum | 30ml

Boosts shine, smooths frizz, and helps reduce breakage for healthy-looking hair.

Scalp Massager

Scalp Massager

£5.49 £8.99

Boosts circulation, lift buildup, and leave your scalp feeling fresh and clean.

Anti-Frizz Satin Pillowcase

Protect your hair overnight - reduce breakage and frizz.

Bloom Hair Clip

Bloom Hair Clip

£3.50 £6.99

A cute finishing touch for everyday effortless styling.

View full details

Salon-Smooth Hair, Every Day

Smooth, polished hair that looks freshly styled — with softness and shine that lasts beyond wash day.

From Dry, Frizzy Strands to Silky Smooth Hair

This advanced smoothing formula is powered by Keratin + Glucamide Complex to refine rough texture, improve slip, and leave hair feeling softer, sleeker, and easier to comb.

Five-Star Smoothness, Loved By All

The kind of results that make you want to touch your hair all day — smoother texture, sleek finish, and effortless manageability.

Backed By Science. Made For Results.

Powered by Keratin + Glucamide Complex to instantly improve softness, slip and manageability. The kind of smooth you can see — and feel.

Frequently Asked Questions

Expect hair that feels softer, smoother, and easier to manage, with reduced frizz and a more polished finish. With consistent use, hair looks healthier, feels more hydrated, and stays sleek without heaviness or buildup.

Yes. This shampoo helps smooth the hair fibre and improve manageability, so hair stays more controlled, polished, and less prone to puffiness — even in humid conditions.

Yes — it’s designed for regular use. The formula is silicone-free and SLS/SLES-free, so it cleans effectively while keeping hair feeling soft, smooth, and lightweight.

No — the formula is designed to be lightweight and clean-rinsing, so hair feels soft and hydrated without that heavy, coated feeling. It smooths without flattening.

Yes, every order is protected by our30-day money-back guarantee.
Try it for 30 days, and if you don’t love how your hair looks and feels, contact us and we’ll refund you.

Customer Reviews

98% would recommend this product